FeaturesThe reelPricingFor clubsRankingsLog inSign up freeFeaturesThe reelPricingFor clubsRankingsLog inSign up freeLogginhood Insights
Logginhood Insights is the market-research platform for the archery industry. Real archers, real scores, real equipment, tracked over time. The fieldwork is already done. You just ask the questions.
“Archers who moved to your riser gained an average of 14 points within 3 months (n=317, 95% CI ±2).”
No survey can produce that sentence. No panel, no focus group, no retail data. It requires knowing what an archer shot before the switch, after the switch and what they switched from. That’s what this platform knows.
A commissioned survey costs £5,000 to £15,000, takes six weeks and returns a thousand self-reported answers. Retail data tells you what sold, never how it shot. And the excise-tax reports your trade association circulates are a lagging proxy for a question they were never designed to answer.
So the question that actually matters — does our equipment make archers measurably better? — has never been answerable. Until the archers started scoring every round on the same platform that knows their setup.
Assemble the exact cohort you’d have paid a recruiter to find. Bow type, age category, gender, classification, region, time period. A live counter shows your sample size as you build. The platform won’t let a cohort drop below our anonymity floor. Save audiences and re-run them next quarter.
Upgrade impact. Switching flows: who you lose archers to and who you win them from. Product head-to-heads. Performance under competition pressure versus practice. Every comparison arrives with its sample size, confidence interval and a plain-English significance flag, so you know which gaps are real and which are noise.
Type the question the way you’d ask an analyst. “How do our limbs compare to Uukha for 50+ barebow archers indoors?” Get the chart, the numbers and the finding in two sentences. The AI can only query the same anonymised aggregates you can, so the answers are fast and the privacy is structural.
Turn any analysis into a board-ready document. Your logo, your colours, an executive summary written for you and a methodology appendix attached to every report so your findings survive scrutiny. Scheduled to your inbox monthly or quarterly.
No individual archer’s data ever leaves the platform. Every released statistic pools a minimum of ten archers, enforced in the database itself, not in the interface.
Insights draws only on archers who opt in. Under-18s are excluded entirely, regardless of consent.
Every figure ships with its sample size and confidence interval. Comparisons are significance-tested before we let them look like findings.
Every report carries its own appendix: cohort definitions, sample sizes, suppression rules. Cite it internally with confidence.
Logginhood Ltd is registered in England & Wales (no. 17321619) and with the Information Commissioner’s Office (ZC191586). The promises on this page are filings, not just a policy page.
Minors are excluded from research entirely and their names are suppressed on public boards until parental consent is granted. Welfare data is ring-fenced in the database to the club officers who need it.
When Arccos built the world’s largest golf-shot dataset, Ping, TaylorMade, Cobra and Callaway didn’t just subscribe — they invested. Golf Datatech turned category sell-through data into subscriptions the whole industry budgets for. NielsenIQ’s self-serve portal grew from 2,500 users to 40,000 in a single year, because brand teams want the data in their own hands.
Archery has no equivalent. The trade association’s best signal is excise-tax receipts. Performance-linked equipment data does not exist in this industry at any price. This is the first instrument that can measure it — and the first brands in will help shape it.
At least 10p in every pound you pay goes straight back to the community as the Logginhood dividend. Archers are paid for every survey they answer and their clubs earn a share every quarter.
That is not charity, it is methodology. Paid panellists respond faster, answer more carefully and stay on the panel year after year, so your time series keeps compounding. It is also a line your CSR report can carry. Research spend that visibly strengthens the sport you sell to. We publish a running total of everything shared.
£450/mo
Know your own archers
Your products’ performance, your archers’ demographics, monthly branded report.
£1,250/mo
See the market
Everything in Starter, plus the market: competitor comparison, switching and churn, category benchmarks, full analysis platform, exports.
from £3,000/mo
Build on the data
Everything in Professional, plus API and MCP access, custom cohorts, white-label reports, publication rights, bespoke studies.
Annual contracts. Most brands start with Professional — knowing your own numbers is useful, but the questions that change product decisions are about everyone else’s.
Logginhood Insights is onboarding a small number of founding brands who’ll get preferential terms and a direct line into what we build next. If you make archery equipment, the dataset your category has never had is being assembled right now.